We all have great power. We all have great responsibility.

At Orange, we’re joining forces across the world so that our customers can use and manage their digital services securely, responsibly and confidently.

Our ambition is to help shape a world where everyone uses digital technologies in a safe and enlightened way, and we have translated this vision into an advertising campaign. The first stage begins with one of life’s key milestones: when children receive their first smartphone. In order to more closely reflect our customers’ real experiences, the message rings true across all of our operating countries. More here.